I created this content strategy house because, like you, I believe in doing good work in this world. But doing good is only half the battle. Speaking about that work—and spreading the mission it supports in a strategic way—is the other half…and it’s one that’s all-too-often overwhelming.
This place exists to flip that script. Here, brand solutions are always sound, brave risks are always research-backed, and sharing your story finally feels like second nature.
A brand strategist for those who know: doing good work is only the start
ABOUT LERA LANE
Happily serving eager-to-elevate people in
Non-Profits
Arts & Culture
Agencies
Growth mindsets
belong right here
Whether you’re seeking someone who can act as an extension of your agency’s creative team when you need additional support—or looking for an experienced brand strategist and graphic designer to elevate your nonprofit’s visual identity—one thing is true: you value growth. You have places you want to go, no time for stagnancy, and a deep desire to soak in everything this world is waiting to teach you.
Growth is what get’s me going, too.
The Good News?
To empower purpose-driven people, organizations, and brands with sound strategies, intentional content, and a fresh perspective.
My Mission
Meet Bridget Lera
Experienced Brand Strategist | Calculated Risk Taker | Born Collaborator
I fell head-over-heels in love with graphic design—and all-things balanced and beautiful—while earning my bachelor’s degree in journalism from the University of Nevada. From there, it all sort of snowballed. My interest in graphic design piqued my interest in copywriting (the true partner to all great design)…which ultimately led to an interest in (read: obsession with) the one true thing that ties it all together: brand strategy.
As someone who comes from a family of entrepreneurs—and who has had the pleasure of working with brilliant women running their own businesses on a daily basis for over six years—I value courage and creativity in work above all else. I’m a big believer in active listening, open communication, and intentional action—and I always allow research to drive what I create for you (because, without strategy, creativity can’t thrive).
I chose this line of work because cohesion in creativity speaks straight to my soul. There are so many moving parts to building a brand and telling that brand’s story. I get crazy-giddy seeing those various elements—messaging, copywriting, graphic design—come together in a way that empowers your brand and impacts your bottom line. It truly is an art—and I feel so fortunate to get to play in this space every day.
Home Is Where The Heat Is
Las Vegas forever has my heart. Bring on the desert sunsets, sandstone mountains, and soul-warming sunlight.
To The Top
I’ve summited Mt. Whitney twice. Brave risks in life—and in work—fuel me.
Covering Ground
My work spans a variety of nonprofits, creative agencies, and small businesses. Versatility is my jam.
Good Vibes Only
I love exchanging energy and collaborating with like-minded folks. Always game to grab a coffee and bounce ideas around.
The support you’ve been seeking but make it simple and sound.
I believe in providing accessible, adaptable, and affordable brand-strategy and content-creation solutions. It’s what your mission deserves, it’s what this industry needs more of, and it’s what I love to do. If that’s something you can get on board with, you’ll love the services I have in store.
